The Auto University Defined

I don’t know if Zig Ziglar was the first to coin the phrase “Auto University”, but he’s definitely one of the strongest proponents of it. In fact, he claims, “It’s the most important university in America.” I agree with him.

Naturally, the Auto University’s classroom is your car. If you have a CD, tape, or MP3 player, then you have all of the equipment you need to enroll in Auto University. Auto University will teach you some of the most important skills you need to be successful at your job.

Should you enroll in Auto University?

The truth is that most of us spend our time mindlessly listening to our favorite music stations with their countless useless commercials. My favorite music station has a truly trivial trivia question at the top of every hour. Questions like, “How much cheese does the average American consume in a year?”

If you want more than a mediocre life, you should be listening to a continual stream of successful audio programs.

So if you want to join the highest ranks of your profession, start your own collection of motivational and skills-oriented CDs or tapes.

When Should You Listen to These Programs?

Every time you have to drive somewhere, even if it’s only 5 minutes, you should be listening to some kind of inspirational audio program. If you have a daily commute, there’ll be plenty of time to listen.

IBM just released a study that shows that “45% of all drivers surveyed report traffic congestion increases their stress levels”. You could lose some of that stress by concentrating on learning something that will have a positive impact on your life.

If you’re a sales professional, you should be listening in between each and every sales call. Can you imagine how much more successful you would be if after every call you listened to a tape about the skill you needed to improve? If you’re having trouble closing, listen to a sales training program on closing.

Top salespeople often apply skills they learned in the cars in between appointments. If it helps you close more deals, that would be worth the price of admission, don’t you think? You’ll want to listen to the programs often enough that they become second nature. Until you can complete the sentences.

Where to Start?

There are a lot of good audio programs out there, but I would start with the world’s leading trainers. You will know that you are getting the best. These trainers include Brian Tracy, Zig Ziglar, Denis Waitley, Earl Nightingale, Tony Robbins, Jay Abraham, Jim Rohn, and Napoleon Hill.

But above all else, find audio programs that will help you grow. If there ever comes a point in your life when you become stagnant, return to Auto University.

To finish, I quote Jim Rohn. He says, “Formal education will earn you a living. Self-education will gain you a fortune. You decide how much fortune by how much self-education you get.” Start your self-education today at Auto University.